²ÝÁñÉçÇø

Shopping for a flat screen TV typically isn't that controversial. Arguments may ensue over the best size, brand or price, but those quarrels are usually short-lived.

The Charity Give Back Group, or CGBG, is changing that.

CGBG, formerly known as the Christian Values Network, or CVN, is an online hub that allows consumers to shop for anything from golf shoes to airline tickets. Hundreds of stores--Best Buy, Sears, Target, Home Depot--are represented on the site. But what makes CGBG different from, say, Amazon.com, is that shopping through the network enables customers to make charitable contributions.

If, for example, a shopper buys a $3,000 flat screen TV from Best Buy, the profit is split between CGBG and a charity of the customer's choosing, though the percentage depends on the company behind the product and the specific purchase. Kevin McCullough, an adviser to the CGBG's site, says customers have nearly 200,000 charities to choose from.