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What are you doing here?

If you’re like me, you often get so caught up in the fast pace of life in higher education that you forget to stop and consider the reasons for the work you do in social media.

In a community education class I’ve been teaching, the question I get most often is, “What’s the point? I see what I CAN do in social media, but I don’t know why I SHOULD do any of it. I don’t see what hole I have to fill online.”