Haggen CEO urges business leaders to keep moving forward at 草榴社区 forum
When Haggen CEO and president Jim Donald pulls out a salmon during a business talk, he's not selling a fish, he's selling a story.
Knowing the power of a good story was just one of the business steps Donald presented Wednesday, Nov. 17, as the keynote speaker at Western Washington University's Bellingham Business Forum, held at the Hotel Bellwether ballroom.
"You've got to have the fish story," Donald said. "No matter what you do, you've got to be able to articulate how you get from Step A to Step B."