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The businesses that have “experienced-based transactions” like movies, dinners or non-essential goods will most likely take a sales hit as a result of the storms, said James McCafferty in an email. McCafferty is the co-director at the  at Western Washington University.

“Few people are going to say ‘I was going to see a movie last week so this week I will see two,’ or ‘I’ll have two pizzas please, I missed one last week,’” McCafferty said.