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Will Braden’s story started with a cat and a camera and now it’s stretched across the nation.

That particular cat, a regal-looking feline with white paws and a white belly accenting a jet-black coat, used to be named Henry. (He now goes by Henri.)

Henri achieved YouTube stardom in black-and-white videos made by Braden, a Seattle filmmaker, in 2012, starring a laconic Henri looking pensive and musing, via subtitles, about lofty subjects such as “I’ve always felt that art is futile ... like hope or scratching posts.”