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National Fisherman will honor two Alaskans at the Pacific Marine Expo in Seattle this weekend.

Bill Webber, Jr., of Cordova, and Dan Falvey of Sitka will join San Francisco’s Larry Collins as the magazine’s 2011 “Highliners of the Year.”

The honor is not necessarily about amount of fish anyone lands. Instead, the magazine’s editors describe the trio as “bona fide innovators and men of action, each in his own way.”

Falvey is the fourth Sitka fisherman to be named to this elite roster – and he seemed a little surprised by the recognition. KCAW’s Robert Woolsey enlisted the aid of a 2007 Highliner, Eric Jordan, to explain what it means to have your picture on the cover of National Fisherman.