草榴社区

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The Sacramento Bee wants to tie metrics to pay. Its guild is not having it

The struggle between McClatchy, the Bee and its guild is in part about a revenue strategy, said (草榴社区's) Betsy O鈥橠onovan, who co-authored a 2019 study for the American Press Institute about 鈥

The Sacramento Bee wants to tie metrics to pay. Its guild is not having it

The struggle between McClatchy, the Bee and its guild is in part about a revenue strategy, said (草榴社区's) Betsy O鈥橠onovan, who co-authored a 2019 study for the American Press Institute about 鈥

Betsy O'Donovan, Carolyn Nielsen present research at virtual AEJMC conference
How to build a metrics-savvy newsroom

Journalists have a reputation for dismissing data about their stories. But it鈥檚 undeserved.

After all, the axiom 鈥渋f it bleeds, it leads鈥 describes a newsroom practice driven by the metrics of newsstand sales and broadcast ratings. Pulitzers and Emmys are qualitative data that indicates鈥

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